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Direct mail comes in many different formats ranging from simple one-sided postcards to elaborately packaged samples. As a result, you can create a custom-tailored campaign to attract attention, increase sales and build customer relationships designed within your specific budget needs. Learn more about these five common direct mail types.
Simple and cost-effective, postcards are an excellent way to announce sales, encourage customers to visit your website or to advertise an event. They’re easy to read, don’t require an envelope, and put your message immediately in front of the reader. The typical response rate for an existing customer is 3.99%*
Common postcard types:
Great for confidential correspondence and personalized messages, letters and invitations are an effective way to introduce your business or to raise funds for a charity. The typical response rate for an existing customer is 3.42%*
Popular envelope sizes:
Sent without an envelope, self-mailers are folded pages that allow more space to tell a story or show products. They can include a reply card or coupon and offer unlimited possibilities for layout and design. Sizes can range from 4-1/4″ x 6″ up to 6-1/8″ x 10-1/2″. The typical response rate for an existing customer is 3.91%*
Common self-mailer formats:
There’s no limit to your creativity with dimensional mailers. Using pop-ups or three-dimensional formats, you can stand out from typical envelopes and postcards in a mailbox to catch the consumer’s attention. The typical response rate for an existing customer is 5.72%*
Typical dimensional mailers:
Showcase multiple lines and products or put your entire store in the hands of customers. Catalogs allow people to “window shop” to discover new products and typically have a longer shelf-life than letters or postcards. The typical response rate for an existing customer is 4.92%*
Common catalog sizes:
Let MailPouch Mailing Services put your next business or non-profit direct mail project on the fast track. We’re a small local business dedicated to helping other small businesses and non-profit organizations get their mailings out quickly… at a cost-effective price!
We know your deadlines are important. Tight timelines and rush projects don’t scare us. Give us a call today to discuss your direct mailing needs.